Sarah Alter — named president and CEO of NEW in June 2017 — has wide-ranging experience in the retail, financial services and technology markets. As vice president of Discover Financial Services, Alter led the product strategy for all credit card features, benefits and services. As vice president for digital sales and marketing at Quill.com, she helped transform the business, increasing its digital sales. In her last job — chief marketing officer for General Growth Properties — Alter developed and executed marketing strategies for 200 shopping mall properties and their top retailers. Alter has served on a number of non-profit boards and is an accomplished fundraiser. She is an organizer of Chicago’s annual JDRF Gala, which has raised millions of dollars for Type 1 diabetes. She is a graduate of Northwestern University and has a Harvard MBA.