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Straford Rodrigues

Kantar Millward Brown

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Kantar Millward Brown

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Bio

In a career spanning over 20 yrs, I have held Senior positions at various Media and Research agencies across 4 continents (Europe, Australia, Asia and now in the US).

At Millward Brown, I have held various position but most recently I was Media and Digital Practice Director with a penchant for data analytics, primarily helping clients optimise their marketing dollars by measuring paid, earned and owned media effectiveness on customer attitudes and behaviour.

Prior to joining MB, I was Director of Salesbuilder at IPSOS UK (their Econometric modelling division) and prior to that I ran Carat Insights in Australia.

I have a good understanding of all aspects of media and often set the tone on exploring and building strategies around various media and digital issues. I combine a passion for getting to the heart of the business issue with an in-depth understanding of the analytical approaches that could be applied