My strength is in making the go to market omni-channel vision a strategic and tactical reality. I identify the opportunity areas and go after it, such as establishing team competency in key areas such as shopper & customer marketing, eCommerce & digital media, creative evaluation, retail media and insight gap identification (i.e. home to store journeys, shopping attitudes & behaviors). This includes talent cultivation, tools & systems across account, creative, production and media.
I love building teams and capabilities inspiring and enabling each members' contribution towards successful outcomes.