Ms. Shauna Collins Shrum


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Twenty four year music industry veteran Shauna Collins, is currently the Director of Multi-Market Partnerships for the largest media company in the country; iHeartMedia® where she is based out of the Fayetteville, Arkansas market and fills the newly created position with her in mind to develop the supplier community by lifting sales in Walmart and Sam’s Club locations throughout the U.S. She was recruited from Boys & Girls Club of Benton County by her media partner she secured while serving as the Development Director for which the board hired and relocated her to Northwest Arkansas from Nashville, Tennessee. She sold and maintained $2mm in fundraising through 100+ major corporate sponsorships, events, individual giving, and oversaw all marketing and public relations for the club. While in Nashville, she was on the staff of Shepherd Center® located in Atlanta, Georgia as the center’s Development Manager, its only out of state fundraiser where she increased awareness and funds for two of their premium programs; SHARE Military Initiative and Recreation Therapy, specifically Music Therapy. Shepherd Center® is a top 10 rehabilitation hospital in the country, according to U.S. News & World Report, treating patients from 53 different countries with spinal cord injuries and brain injuries and all branches of US Military. Shepherd Center’s SHARE Military Initiative is a comprehensive treatment program for Gulf War Veterans suffering from brain injury/PTSD and is a donor funded program, free to the Veteran. Research shows music therapy is effective in treating spinal cord injury, brain injury and PTSD. Collins promoted and marketed Shepherd Center’s programs to the music industry, medical professionals and US Servicemen and women. She lead the Shepherd Center Society (SCS), a social fundraising group of individuals in the Nashville area who produce fundraising and awareness building events for SHARE and Recreation Therapy.

Before joining Shepherd Center®, Collins served as the Head of Sponsorships and Events for Muzak’s Heart & Soul Foundation. While there she produced events for them such as “Battle of the Bands” and a summer music camp called “Noise” for gifted high school music students, among other VIP and media events. Using her relationships, Collins had music industry professionals give courtesy presentations at the camp providing students with a wealth of first hand exposure and education. While serving in her position with the Muzak Heart & Soul Foundation, Collins reduced their operating cost by 50% and during her stint there raised more funds and awareness for the organization than the previous ten years before her involvement, combined.

Prior to her position with Muzak’s Heart & Soul Foundation, Collins joined the ranks of many other entrepreneurs and created AccessTalent in 2000, as a corporate liaison to the entertainment industry, linking corporate America to the entertainment industry, securing talent for corporate events, non-profit fundraisers and conventions. AccessTalent provided all- encompassing services ranging from securing talent for the event to planning and providing full scale event production as well as sponsorship marketing.

Collins attended Wallace State College in Alabama, and then moved to Nashville where she was employed by the Gaylord Entertainment Industry as the public relations coordinator. She was the office liaison from the Music Industry Relations executive office to all of the Divisions of Gaylord Entertainment including the Grand Ole Opry, TNN (The Nashville Network), The Opryland Hotel, The Opryland theme park, and CMT (the Country Music Network). She is a member of the Junior League of Northwest Arkansas, Leadership Benton County 14, Rotary International, Country Music Association, and is Past President for SOURCE, a non-profit invitation-only organization unifying women executives who work in all facets of the music industry. She also serves as a Fellowship Bible Church community group leader with her husband, Gabe Shrum.